Dear Valued Customer and Potential Customer,

Thanks for taking a look at our New Summer 2008 catalogue. I have such a hard time keeping up with a catalogue due to the huge new releases that come throughout the year. However, I am committed to doing it better. Plan “B” Eyewear’s mission is to bring out the most new product so that you never get bored. We are the company to look to for the new and interesting. In fact, you will probably find most of my old models in a number of my competitor’s collections.

Staying ahead requires jumping in with both feet and never looking back. Not testing the water with one toe but a full on commitment to color and designing new treatments and new processes. Plan “B" Eyewear™ only works with the finest production facilities. Partnering with some of the most creative young designers, I am committed to being fresh, relevant and at the same time offering the most sellable side of edgy. When you dispense an Ice Cream™, Headlines™, or Bellagio™, you are selling an original design created by myself or my design team.

Color choices are often a little out there but color is my favorite thing so I use the best money can buy. I price it all to sell so you make money; that’s the point.

So thank you very much for your time. And if you are not happy with your current suppliers, there is always Plan “B” Eyewear™.

Paul